Pengaruh sosial media marketing activities terhadap customer response pada Chatime

Currently technology continues to progress where the impact given is very large, especially in business world. Sosial media Instagram one of platforms most widely used by people conducting marketing activities or commonly called Media Marketing Activities. This study aims determine whether influence sosial carried out Chatime has an on customer response, namely e-wom and commitment which mediated through brand equity variables. The dimensions that will be measured are awareness image. uses quantitative methods. Respondent data was collected distributing questionnaires analytical technique Structural Equation Modeling (SEM) with help SmartPLS software. samples consumers, users followers who have accessed accounts. results showed hypothesis contained had a positive between as well